Whoa! Here goes the prize for the dumbest shit of the year!
I never liked Adidas, anyway, but they have really, really outperformed theirselves… but, not the way they think.

Listen, idiot, I DO NOT WANT MY SHOE TO HAVE A CPU, get it?

As a side comment: their promo-site SUCKS. It is one of the most user-unfriendly and obscure sites, I have seen in a while. It gives almost zero information about the benefits of their “innovation”…  well, which I kinda understand - I doubt there are any.

Mighty God, is the whole world going nuts, or (hopefully) is it  just the CEO of Adid ass?