strategy

The Shift

Our parents’ generation was different from ours in many respects. The attitude towards employment is a perfect example. How our parents viewed relationships with employers is different than how we view relationships with employers.

When our parents were our age, they typically aspired to have a job that they could keep for the rest of their careers. Those were jobs in which professional growth was gradual and from which he or she retired after a large farewell party and a gold watch. The 21st century has brought about changes. Keeping the same job for decades is no longer indicative of the reliability of an employee. In our ever-changing, fast-paced economy, diversity of professional experience is highly appreciated.

Shifts in employee attitudes and in employer focus have created a different marketplace for jobs. On a typical job interview these days, you will find hiring managers passionately trying to convince applicants to come work for their companies. Their efforts are matched by those of applicants who are trying to sell their skills, knowledge and experience. It is not a one-way street anymore. Recruitment has become a kind of fast lane on a two-way highway.

The 'Why' and The 'How'