presidential elections

... or his campaign team does. Either way, when I logged into my Linkedin account yesterday and saw a banner spotlighting Barack Obama's participation in one of my interest groups, I could not help a "wow" reaction.

We have already blogged that 2008 Presidential campaign is being run in an unprecedentedly Web-savvy manner. Pretty much all candidates, in both parties, have a MySpace page and a bunch of YouTube videos, at the least. This may sound trivial now, but if you look back 4 years ago - the picture was quite different, was it not? The candidates have come a long way, but Barack's team is taking it a notch further. Whilst most candidates do suffice with the minimal - MySpace, YouTube, maybe FaceBook, the featured participation of Obama in a specific interest group on Linkedin is a great example of entering the conversation on the Web at the right spot.